The Hollywood Reporter redesign. Published by the Nielsen Company.
Reyman Studio was awarded a Gold Medal for Best Redesign in the B to B category at the FOLIO: 2008 OZZIE Awards competition for our redesign of The Hollywood Reporter.
Our assignment to redesign The Hollywood Reporter, a daily paper which reports on the business of Hollywood, was, essentially, to bring the publication into the 21st century. Publications need to be a product of their time. The new look begins with a new logo; authoritative, accessible and immediate.
Next we had to consider the pacing of the magazine. We introduced various new visual navigation aids to help the reader find that information quickly. There’s a new, “What’s Inside” box on the cover with summaries of articles inside. There are skyboxes above the logo for articles of interest inside and there are small boxes placed in various locations which lead the reader to reviews and other sections.
A major element of the redesign was in choosing new, versatile, contemporary typefaces with classic lines. These typefaces can handle all the various typographic needs of the magazine with clarity and dignity, making every page easy to read and navigate. We considered many typefaces and settled with beautiful, sturdy, eminently readable faces designed by Cyrus Highsmith of The Font Bureau.