I got a call at my studio from Juris Jurjevics, the publisher of Soho Press. I had been doing jackets for Juris for several years at that point. He said, I have a book here, and I'd like you to design the jacket but it's a rather difficult book and if you don't want to do it for any reason whatsoever, I understand. I was intrigued. I told him to send me the manuscript. I started to read it and could not get through it. It was a political thriller called, "Senseless". The protagonist in the book is kidnapped, then his senses are removed one at a time, all while being posted on the internet from an unknown location, for all to see. It was too rough for me but I did have an idea. To me, when you lose a sense it becomes dull or out of focus or soft. I used a typeface called Ritual by Neville Brody for Fuse fonts. I enlarged it and made it very blurry, like a shadow with the smaller, sharper type in the middle. I also asked if we could not have any reviews on the back of the book. I made the URL blurry too on the back and enlarged it. I sent it to Juris and he sent it to the author, who loved it. Juris told me the author wanted to speak with me. I was a little freaked out about talking to him so I said it wasn't necessary. I few days later I got a call from Stona Fitch, the author. I kind of froze for a second and held out the phone while making a shocked face, like they do in stock photos. Turned out he was a lovely guy and told me that the merits of his book would be debated for years but no one will ever hate the cover design.